Is Article Submission Better Than Ezine Ads?

You may have heard advice from Internet marketing gurus that
ezine ads are one of the best forms of advertising. You may
also have heard that Google AdWords and other pay per click
search engines are one of the best advertising methods. But
when it comes to marketing your web site, article submission
trumps ezine ads and Google AdWords anytime.

The advantage of
article submission is trust. Suppose you subscribe to an ezine
in the form of an email newsletter. You've just sat down at
your PC, coffee in hand, to read your email. There in your
inbox is a copy of one of your favorite ezines, the one you read
every time.

Clicking on the newsletter, you see that this
edition starts with a sponsor ad and then has a couple of great
sounding articles and a couple more ezine ads. Sipping your
coffee, one of the articles catches your attention. You read
the article, and you were right. It's a great article.

At the
bottom of the article, there is a link to the author's web site
and a short biography. You notice the author has a link to pick
up a free report with more information about the article's
topic. Then you notice that right below that there's a
sponsor's link in an ezine ad. The sponsor's link is for a
different web site, but it also offers a free report about the
same topic.

Now you might click both links. But if you could
only click one, which would you choose: the one by the author of
the great article you just read or the one in the ezine ad?

If
you would click on the one from the author of the article you
just read, you're not alone. Most people would, wouldn't
they?

Now suppose you're surfing around on the web. You do a
Google search on a topic you're interested in, and you follow a
link to a great article with some excellent advice on the topic.
Again, there is a link to the author's web site and a link to a
free report with more information on the topic. Right beside it
are five Google AdWords ads on the same topic. As luck would
have it, they are also each offering a free report on the same
topic.

You would still be most likely to click on the author's
link at the bottom of the article, though, wouldn't
you?

Article submission trumps ezine ads and Google AdWords
because you establish a relationship and build trust with your
reader. You are obviously the expert. After all, you wrote the
article. And the webmaster or ezine publisher wouldn't have
published the article if they didn't think you knew what you
were talking about, right?

Years ago, I used to do direct sales
in people's homes. I learned that one of the first things you
need to do is the "warm up." You've just entered someone's
home, they don't know who you are as a person, and they know
you're going to be trying to get money from them before you
leave.

If you don't establish rapport quickly, it's difficult
to overcome people's natural sales resistance. In direct sales
in the home, you do that by talking a little with people before
you begin your sales presentation. They get to know you as a
person, and their resistance is lowered.

Most people can't do
sales because they remain the "enemy," the horrible sales person
who wants to sell them something. Let's face it, people hate
sales people!

But imagine if you could warm up to people easily
- and not just one or two people, but thousands of people.
Imagine if instead of selling them something, you could educate
them about something that will solve a problem and be of great
benefit to them. That's entirely different, isn't it?

Article
submission allows you to do exactly this, and on a massive
scale. If you submit many articles to article submission sites
and article directories, many will be published on web sites and
in ezines around the Internet. People will read your articles
and warm up to you. Solve their problems and they'll want
more.

It's hard to accomplish that with Google AdWords. You
only have three lines and a few words to build interest and
trust and to get the click. It's also hard to achieve that with
ezine ads. Even with solo ezine ads, everyone knows they are
advertisements.

Article submission is the secret. Writing and
submitting articles is relatively easy. Just write very helpful
articles on your topic and link to your web site. Through
article submission you will build your reputation. Through
article submission you will gain trust. And through article
submission you will get visitors to your web site that already
like you, value your advice, and want to know more about what
you can do to help them.

That's already an incredible benefit,
but it gets even better. Article submission is usually free, or
low cost if you use an article submission service. Ezine ads
and Google AdWords can be very expensive, and it is unlikely you
could ever get traffic coming to your site as open to listening
to you and trusting you as they will be from an article
submission.

This is why article submission trumps ezine ads and
Google AdWords.


Paul Kellum has a new article directory,The Article Shopper. You
can submit your articles for free, and also get free content for your
website,ezine or newsletter. http://www.thearticleshopper.biz

Submit Your Articles For Free

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