What To Do Before Submitting To Article Directories

One of the oldest yet still more effective techniques in driving targeted prospects to sites and converting them into buyers is information-based marketing. This is why article writing, submissions and publications are at an all-time high.

There are many tools that you can use to make the process of distributing your articles easier. However, although this is invaluable in getting your article exposed to more sites, there are common mistakes that some people make before submitting their articles to directories.

Let us take a look at the more common mistakes made in 3 key areas:

1) Confusing the reason to promote articles with the reason to write them.

In article writing, the main benefits of you promoting them is branding, lead generation and promotion, which are all part of your optimization efforts.

However, there is one reason why you write articles, and that is to inform your audience about a subject. It is greatly important that your article is based upon this fact, or else you stand to fail in the promotional benefits as outlined above.

Of course, it is also highly important that you figure out how to get people to read you article, and then to click on your site link in the resource box. I have produced a couple of articles that cover these areas so please check them out :-).

2) Failing to realize and maximize the promotional opportunities of article marketing.

You will more than likely already know that your article can generate links back to your site from the article directories themselves, and also from any sites who publish your article from these directories. However, did you know that you can attract more visitors and better search engine results from the same article?

The first step to achieving this is to provide relevant keywords at strategic places in the article. However, do not overdo this. A good benchmark is to aim for between a ten to fifteen percent keyword density. I won't go further into this here as I've discussed this in other articles but if you would like to find out more, look out for more of my article marketing articles.

You shouldn't just aim for your article to be accepted by article directories, but should ultimately aim for it to be used by publishers who scour the directories for website content. You should not underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds or thousands of regular visitors who could then view your article.

Start out by having a plan of what you want achieved and make sure that you reach your targets. It is important to do this so that you can reap the maximum benefits of every article that you write.

3) Creating articles with content that does not help your readers.

Maybe your only plan is to create an article and get links back from article directories, and that any visitor that you may get from this is fine.

Well you may need to think again. Many article directories clamp down on the amount of articles that they accept that are simply not up to standard. And even if a poorly written, uninformative article does make it into the article sites, then the potential of being picked up by webmasters seeking quality content is certainly lost.

The benefits of one publisher with a hundred thousand website visitors picking up your article should be enough incentive for you to write an informative article. This is by no means impossible, and you may find that this value is conservative in what you may achieve from a number of publishers running your article on their site.

Researching into a topic that is sought after is important. There may be many readers of this article who will feel that this information is all well and good but feel that they cannot write an article well, or may not know enough about a certain subject to write an article. This is by no means a dead-end. There are many places where you can research into a topic, or hiring a writer might be an option worth considering.

The choice really is yours on how dedicated you are in increasing the exposure of your article, and consequently your website. On a basic level you can choose to gain a few backlinks from article directories, or with a little more effort you can enjoy massive exposure from providing quality content.


Paul Kellum has a new article directory,The Article Shopper. You
can submit your articles for free, and also get free content for your
website,ezine or newsletter. http://www.thearticleshopper.biz


Submit Your Articles For Free

Lose The Weight You Deserve

Write Articles-Get Traffic

One of the single most powerful and free ways to
grab targeted traffic is definitely writing articles. Articles
like this that you are currently reading serve many purposes.


Firstly, it establishes your position as an “authority” of the
subject and also increases your brand name (or your name for the
matter). Secondly, the link that is attached at the author
resources box is intimately related to this content you are
reading. People are more likely to buy after they are “warmed
up” to the idea. This is called “pre-selling”. Thirdly, it
builds up many one way links thus pushing up traffic and
increasing your status amongst search engines. Now tell me why
this isn’t a great tool?

How do you go about it? Well say you
are promoting an article submission software. Naturally you
should write an article on article submission and offer some
useful and insightful tips. Churn out at least 2 articles a day
submitting it to at least 5 article directories for a month
everyday. This is such a powerful method of getting
sales.

Which article directories to submit to?
There are
thousands out there! For starters you can take down the address
of this article directory. Hey I submitted my article here so it
must have worked!

Remember this is a totally free medium to get
high quality traffic. There are many software out there that
instantly submit your articles to hundreds of directory saving
you the hassle of doing it yourself if you find it too
tedious.

Another method is to participate actively in forums.
Again the benefits are quite obvious. You gain tons of back
links and you also gain credibility in your niche within the
community. This is again, a great way to brand yourself.
Remember to genuinely contribute and make intelligent discussion
- people will tend to look at your signature more.

Next is to
develop a powerful signature with a link to your website in it.
Many people overlook this point; your signature is the ‘link’
between the forums’ traffic and your site. That having said,
these are not the only ways which you can get free targeted
traffic. There are many more ways! Do your research and start
exploding your sales.

Paul Kellum has a new article directory,The Article Shopper. You
can submit your articles for free, and also get free content for your
website,ezine or newsletter. http://www.thearticleshopper.biz


Submit Your Articles For Free

Lose The Weight You Deserve